Do you want to build a successful business online?

If the answer to the above questions is ‘Yes’, article writing is something you simply cannot ignore. There is no denying the fact that writing articles, blog posts, stuff for compelling social media updates and effectively distributing them properly can be extremely daunting task.

There are two options to resolve this issue and prepare awesome quality contents to promote your business.

  • Attempt article writing on your own employing some creative skills
  • Hire a ghost writer to write the articles, blog posts and other stuff on your behalf

The first option is definitely the one for the startup businesses struggling with small investments. Writing the content on your own can save a lot of money. Nevertheless, if you are completely novice to content writing, following are five easy steps to write your first quality articles quickly.

Step 1: Identifying Target Audience for Successful Business Niche Articles

During this step, ask the following questions in your mind.

  • Who is the target audience for my products and services?
  • What type of niche content is suitable for my product and brand?

Answering these questions is important to understand the type of content you want. Your content should be informative and be of great help to the readers.

Step 2: Choose Compelling Topics for your Articles

There may be several ideas about what topics to start with when writing articles. The best way to select a topic is to think from the audiences’ perspective. This includes the problems of the customers, the resolution they are looking for, the questions they have in their mind etc. Once you start thinking of the topics, there will be several in the mind. Write down the list of topics you can work from for future content.

Step 3: Gather Resources to Address the Queries of the Target Audience

You may assume that the target audience will ask a set of questions. To be more specific about the exact questions they may ask, you can visit forum websites. This is the place to meet the real customers and find the questions and opinion in their mind. Based on this information you can research the internet to find the accurate information to address these issues. If you are putting in some personal opinion, make sure you have enough resource and logic to support it.

Step 4: Drafting and Redrafting the Article

Once you have the topics, it will be time to start writing articles. You will write an article for each topic. It is worthwhile to complete one article at a time. Incorporate all ideas and start writing. If you are a novice, then you will find that the article is a bit scattered and the points are quite disorganized. This makes room for the first proofreading and editing to prepare the second or the final draft.

Step 5: Maintain the Standard Article Format

The standard article-writing format is as follows:

  • Main Headline or Article Title: Best if written after completing the article
  • Introduction: Main idea of what the readers will find in the article
  • Article Body: Explanatory accurate information and presentation of true facts
  • Conclusion or Summary: Decipher the key points of the article, call to action and your message
  • Resource Box: Contains a small information about the writer and the website link that the readers may want to go to.

Proofreading and Editing Articles

Proofreading and editing is a repetitive process that will follow in step 4 and 5 during and after writing content. During the initial phase of writing the article, prepare a rough draft of ideas and create important original piece of the article. This may appear disorganized to a certain extent. Now read and proofread for spelling mistakes, grammatical errors, sentence structuring and the flow of the article. The standard article length generally ranges from 500 to 1000 words. If your draft is lengthy enough, cut it short to fit the appropriate required length. The final editing part takes place in the last step where you can arrange the drafted article in the above mentioned article format.

Choosing Ghost Writers from Online Resources

This is one of the most popular choices, for business owners that are willing to invest money on content marketing. There are several potential freelance authors online writing articles for money. They deliver high quality work, follow the instructions very seriously and submit the articles within the specified deadlines. Nowadays, the writers post their profiles online at multiple places like LinkedIn, Facebook, Fiverr and even have a portfolio website. Hence, it is very easy to find a talented author within a few minutes of web research.

Invite Guest Authors to Write for Your Blog or Website

All business owners are in need of high quality content from time to time. You can never stop posting new articles on your website. This will affect the site ranking on the search engine result pages (SERPs). The ultimate goal is to achieve first page Google rankings for all targeted keywords. Guest posting is an awesome strategy to resolve this issue. This will reduce your load of writing too many articles at the same time.

Once your blog or website gains popularity, there is enough opportunity to invite promising writers to submit guest posts. The writers with experience in the relevant category are the right fit to submit articles on your website. Many websites compensate the guest authors in addition to offering a profile and link to the author’s website. Some ghost writers also join guest posting without compensation to strengthen their author profile.

Some Parting Words,

Your content marketing strategy is an integral part of lead generation. Unless you follow a systematic promotional approach, it is very difficult to find the right prospects in the market.

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